The article for the first moen finney time in the Russian Humanities considers the phenomenon of glamour through the prism of universal aesthetic categories.The essence of the conception is to explore the phenomenon of glamour not in the sphere of its existence, but to perform global ontological phenomena to which its genesis leads.Following the methodology of Alexander Baumgarten the author of the article consistently compares glamour to aesthetic categories.
In the third part of the research there continues the comprehension of the phenomenon of modern glamour from philosophical positions.This time glamour relates to postmodernism as echofix spring reverb the matrix of modern culture.